As part of a strategic initiative to enhance the university’s Welcome Center, the first stop for incoming students and visitors, I led the design of an environmental graphics package.

Adaptability was central to the design approach, as the Welcome Center may undergo a more holistic renovation in the future. The goal was to deliver a thoughtful, branded experience that welcomed new students while remaining versatile and timeless in tone.

Deliverables included presentation materials for university stakeholders, full-scale design mockups, and a detailed implementation plan.